Call to
Action, as the name suggests, calls the user to act. It is a great tool for
successful conversions. Using Call to Action (CTA) buttons intelligently can
boost your business tremendously. You need not rack your brain to create the
perfect landing page for your user to take action. Simply use Leadpages coupons and get their
brilliant conversion toolkit. It’s the ultimate landing page builder.
CTA buttons harbor a specific goal: turning clicks into customers.
CTA buttons harbor a specific goal: turning clicks into customers.
In other words, it gets your site visitors to click and complete a conversion.
Make sure your
CTA button accomplishes the goal beautifully.
Here are a few
tricks to use these “magic” buttons:
1. Use ‘Action-packed’ words
Give upboring words like “Enter” or “Submit” or “Buy.” Use exciting words like “Order now”, “Book your seat”, “Get free trial”, “Download now”, “Try risk free”,“Take the course”, “Become a member”,and so on.
Give upboring words like “Enter” or “Submit” or “Buy.” Use exciting words like “Order now”, “Book your seat”, “Get free trial”, “Download now”, “Try risk free”,“Take the course”, “Become a member”,and so on.
2. Pay Attention to Colors
A study reveals that orange and green buttons perform best. However, if your site is green, forget green buttons. The best call to action button color is in contrast to your website background color. Let the button stand out.
A study reveals that orange and green buttons perform best. However, if your site is green, forget green buttons. The best call to action button color is in contrast to your website background color. Let the button stand out.
3. Watch the Shape
Yes, the shape of buttons matter. Studies reveal that rounded or oblong buttons perform better than sharp-edged squares and rectangles.
Yes, the shape of buttons matter. Studies reveal that rounded or oblong buttons perform better than sharp-edged squares and rectangles.
4. Use Fewer Words
You may be tempted to stretch your button text. Resist the urge. It can repel your visitor. Use 1-2 words only, max 3 words. In some cases, you may use call to action in a sentence, like: “Join membership at 50% discount offer today only.”
You may be tempted to stretch your button text. Resist the urge. It can repel your visitor. Use 1-2 words only, max 3 words. In some cases, you may use call to action in a sentence, like: “Join membership at 50% discount offer today only.”
5. Use First Person
What is better – “Get your beauty kit” or “Get my beauty kit”? A survey shows that buttons with first person speech can get upto 90% increase in clicks. “Send my subscription box” sounds better to the visitor than “Order your subscription box.”
What is better – “Get your beauty kit” or “Get my beauty kit”? A survey shows that buttons with first person speech can get upto 90% increase in clicks. “Send my subscription box” sounds better to the visitor than “Order your subscription box.”
6. Create Urgency
Words like “now”, “today”,and “hurry” develop a sense of urgency. So, a CTA button declaring “Order now” or “Subscribe today” is more likely to urge a visitor to act than simply “Order” or “Subscribe.”
Words like “now”, “today”,and “hurry” develop a sense of urgency. So, a CTA button declaring “Order now” or “Subscribe today” is more likely to urge a visitor to act than simply “Order” or “Subscribe.”
7. Play with Graphics
Buttons are made to attract, so forget the plain Jane. Play with your visitor’s attention. Catch their eye. Use graphics or small arrows or clip arts. Cute animals or cartoon characters also work, especially if your site is for kids. Checkout call to action button examples to get an idea.
Buttons are made to attract, so forget the plain Jane. Play with your visitor’s attention. Catch their eye. Use graphics or small arrows or clip arts. Cute animals or cartoon characters also work, especially if your site is for kids. Checkout call to action button examples to get an idea.
8. Give Space
CTA buttons must always have enough white space around them. White space draws attention and makes the user click.
CTA buttons must always have enough white space around them. White space draws attention and makes the user click.
9. Place Buttons on the Right Corner
Usually, CTA buttons are found at the end and that is where they should be. What’s the use of putting a button saying “Order now” in the beginning when the user still doesn’t know about your product or service? However, not all buttons are to be put in the end. Depends on the call to action and your site.
Usually, CTA buttons are found at the end and that is where they should be. What’s the use of putting a button saying “Order now” in the beginning when the user still doesn’t know about your product or service? However, not all buttons are to be put in the end. Depends on the call to action and your site.
10. Test Your Buttons
An absolutely
vital step. Don’t miss this.
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Coupons and codes for Leadpages are available at the website Don’tPayAll. Get them now!
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